Vegan friendly formula. Paraben, Soy, Gluten and GMO free. Titanium Dioxide and Mica free.
Shipped in boxes that are manufactured from 50% recycled material.
Net Weight .25 oz.
SHELF LIFE: Once opened, we recommend replacing this product every 2-3 months. Expiration date can be found on the mascara box.
Award Winning! Winner of "Yoga Journal" and "Muscle Magazine Hers" Beauty Awards.
Presented to 2015 Grammy -and- Emmy Nominees and VIP's!
Used on Celebrity Emily Ratajkowski for the Entourage Movie Premiere (makeup applied by Jo Baker with Forward Artists). Used on Rachel Bloom for the 2017 Emmy's by Pro Makeup Artist, Roxanne Saffaiey.
QUICK TIPS: Although this product is water resistant, it is not waterproof. If you have oily skin or sweat a lot: To prevent mascara from transferring to the eyelids, prime your lids with a translucent powder, such as our Multi Task Powder. Mascara can break down when coming in contact with the oils on your skin, and the primer will help prevent this. Start the mascara application at the base of the lash, and as you move upward slowly wiggle the wand back and forth. This creates a more even application as well as separates the lashes. This also helps "thicken" the lashes.
1. Unscrew the cap from your mascara tube and examine the mascara wand for clumps. If you see any clumps, wipe the wand on a tissue or on the end of the mascara tube in order to remove them.
2. Apply mascara by wiggling the mascara wand slowly and gently from the base of the lashes outward. This creates a more even application as well as separates the lashes. This also helps "thicken" the lashes.
3. Half-close your eye and gently run the mascara wand over the top of your lashes, being careful not to get mascara on your eyelid.
4. Repeat steps 2-3 to apply additional coats until you have the length and thickness you desire. It is recommended to apply additional coats while the mascara is still wet.
HOW CAN I GET A FULLER LASH LINE?
If multiple coats of mascara aren't providing the fullness you are looking for, check to make sure you are coating the lashes at the inner and outer corners of your eyes. They are commonly missed, especially when applying makeup in a hurry, but can create a fuller look. False eyelashes can also be used for more dramatic looks.
SHOULD I APPLY MASCARA ON MY UPPER LASHES ONLY OR ON MY LOWER LASHES AS WELL?
For a light, natural look, we recommend applying on the upper lashes only, particularly if you have fair skin and light eyes. If you have darker eyes and/or are looking for a more dramatic look, you could apply mascara lightly on the lower lashes. Wiggle back and forth from root to tip (starting on the upper side of the lower lashes) to separate and add a hint of color.
WHEN DO I USE AN EYELASH CURLER?
If you are using a manual eyelash curler, please curl your lashes before applying mascara. It is recommended to curl lashes immediately before applying mascara (one eye at a time) for best results. If you are using a heated eyelash curler, we recommend curling after the mascara has dried for best results.
REMOVAL: Soak lint free wipe with warm water. Fold wipe in half and place lashes between wipe. Allow lashes to absorb warm water and gently wiggle wipe to remove mascara. Wash cloth may also be used. Check out our new Cranberry Fruit Makeup Remover Pads!