Privacy Policy

This Privacy Policy was last updated on May 19, 2023.

We at USA Strong respect your privacy and are committed to protecting it through our adherence to this Privacy Policy (the “Policy”). This Policy describes USA Strong’s practices with respect to our collection, maintenance, use and disclosure of information about you when you visit our website located at (the “Site”).
By visiting our Site, you are deemed to agree to the terms of this Policy, so please read the Policy carefully before exploring or otherwise using our Site. We may update this Policy at any time. Any changes to the Policy will become effective upon the date of our posting of the revised Policy on the Site. If you visit the Site following the effective date of the revised Policy, you will be deemed to have accepted the Policy’s updated terms, so please check the Policy periodically when you revisit the Site.

I. What Types of Information Does USA Strong Collect Through the Site?

The information we collect about you when you visit the Site includes any information you actively provide, such as when you give us your contact information, as well as information the Site collects from the device you use to connect to the Site.

A. Information You Actively Provide.

For users who create an account on the Site, you will need to provide your first and last name, email address, and phone number. You will also need to choose a password for your account. Users may choose to connect their social media accounts to their Site accounts.

For users who subscribe to our newsletter, you will need to be provide your email address.

For users who make an order through our Site, you will need to provide your first and last name, email address, phone number, billing address, shipping address, and payment information. Although we collect payment information, we do not retain that information.  Instead, it is transmitted by the Site to Shopify.  You may find Shopify’s privacy policy at

For users who wish to sell products in USA Strong’s marketplace, you will need to provide your first and last name, email address, website URL, and phone number as part of our verification process. Additionally, in order to pay the $50 verification fee, you will need to provide your payment information. After successfully completing the verification process, in order to sell in USA Strong’s marketplace, you will need to create an account, which requires you to choose a password for your account.  You will also need to create a profile that displays your business name, business location (city and state), information about your products, and potentially customer feedback, business policies, and any other information that you choose to provide (e.g., contact information and links to social media accounts).

B. Information We Automatically Collect. 

Whether you register or visit the Site, we will automatically collect certain information about your visit.  Using Google Analytics, the Site automatically collects some information about your Site usage, including your computer’s Internet Protocol (“IP”) address, the type of browser used to connect to the Site, the Site pages you visited and for how long you visited each, and the website you visited prior to entering the Site, if any.  This data is collected via browser navigational tools, such as cookies, pixel tags, and similar technologies that are employed on the Site.  Cookies are small data files that a website stores on the hard drive of the device through which a website user connects to the website. You can set your browser to accept or to reject our cookies, but rejecting the cookies may in some cases preclude you from using, or negatively affect the display or function of, a website or certain areas or features of a website.  By visiting the Site, you are deemed to unambiguously agree to its use of any cookies that you do not disable.  To learn more about cookies, please visit

The Site currently does not respond to a “Do Not Track” browser signal from a visitor’s computer or other connecting device.

C. Information Collected From Other Sources.

We may receive Your Information from other sources, such as social media platforms. For example, if you elect to connect your social media account to your Site account, Your Information from your social media account will be shared with us, which may include information that is part of your profile.

II. How Does USA Strong Use the Information It Collects About You?

We may use the information we collect about you (“Your Information”) for any or all of the following purposes:

A. To Establish and Service Your Account. If you register on a Site, we will use Your Information to set up and maintain your account on the Site and to help facilitate your access to other information and materials on the Site.

B. To Complete and Fulfill Orders. If you make orders through the Site, we will use Your Information to facilitate the ordering process, including processing your payment information, arranging for shipping, providing invoices and/or order confirmations, and screening orders for potential risk or fraud.

C. To Respond to Your Requests and Questions. If you submit a request or question by email, we will use Your Information to respond.

D. To Send You Administrative Information. We may use Your Information to send you administrative information, for example, information regarding the Site and changes to our terms, conditions, and policies. Because this information may be important to your use of the Site, you may not opt-out of receiving these communications.

E. To Send You Advertising/Promotional Material. If you join our newsletter or otherwise provide your email address or other contact information to us, we may use Your Information to send you notices to inform you about new products, services, and offers that we believe may be of interest to you. You may opt out of receiving any of our commercial (promotional) email communications, as described in those communications.

F. To Deliver Targeted Advertising To You. We may use Your Information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and to measure its effectiveness.

G. To Enhance Our Operations. We may use Your Information for our internal business purposes, such as to help us improve the Site and for related purposes such as data analysis, audits, and identifying usage trends.


H. Comply With Law and Adhere to Ethical Standards. We may will use Your Information to help prevent fraud, abuse, or other harmful activity, including by conducting security risk assessments and taking steps to verify or authenticate your information or identity.


III. With Whom Might USA Strong Share Your Information?

A. Other Site Registrants. If you are a seller in USA Strong’s marketplace, the information you provide about yourself and your business will be accessible by all other persons who use the Site.

B. Third-Party Service Providers. We may share Your Information with any of the third parties who assist us with the following types of activities: website hosting, data analysis, data backup and security, payment processing, order fulfillment, advertising and marketing, or similar services. We do not share information with unaffiliated third parties for their own marketing purposes.

C. Acquirers or Assignees. In the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of USA Strong or its assets, we may transfer any and all information that we collect from Site users to the acquiring party or assignee. We cannot guarantee that such acquiring party or assignee will handle Your Information under the same terms as those set forth in this Policy.

D. Entities Entitled Under Law. We may disclose Your Information as we believe appropriate in the following circumstances: (i) when required by applicable law, including laws outside your country of residence; (ii) to comply with legal processes; (iii) to respond to requests from public and government authorities; (iv) to enforce the terms and conditions for use of the Site, including this Policy; (v) to protect and defend our rights and property; (vi) to protect the interests of USA Strong or others; and (vii) to permit us to pursue available remedies or limit the damages that we may sustain. We have no obligation to notify you of such disclosures except as required by applicable law.

IV. How Can You Manage Your Information That We Maintain?

To help keep Your Information accurate, current, and complete, please contact us as specified in Section XI below. We will take reasonable steps to update or correct Your Information in our possession. Please note that we are not responsible for correcting, updating or deleting any information in the databases of third parties.


V. How Does USA Strong Protect Your Information?

We will take reasonable steps to protect the security of Your Information and to protect it from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. You should be aware that no Internet transmission is ever fully secure or error-free. In particular, e-mail transmissions may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail. Moreover, where you use passwords, ID numbers, or other special online access features, it is your responsibility to safeguard them from disclosure or misuse.


VI. How Long Does USA Strong Retain Your Information?

We will retain Your Information on our systems for the longest of the following periods: (a) as long as necessary to maintain our ongoing business relationship, or as needed to provide you with access to our Site or information which you are entitled to or can otherwise reasonably expect to receive from us; (b) as long as necessary for the purpose for which we collected it or for which you supplied it to us in accordance with any Site relevant activity or process; (c) any retention period that is necessary to comply with our legal obligations, to resolve disputes, to enforce our agreements; or (d) the end of the period in which litigation or investigations might arise in respect of our business relations or other interactions with you.


VII. Who Else Collects Your Information?

A. Other Websites. The Site may contain links to websites operated by parties not affiliated with USA Strong. These linked websites are not under USA Strong’s control and we are not responsible for the privacy practices of any such unaffiliated parties. If you provide information through any such third-party website, the information will be collected by, and controlled by the privacy policy of, that third party. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties.

B. Through Our Site. As noted, we allow third parties such as Google Analytics to use cookies or other technologies to collect information about Site users in order to provide us with analytics services to help us improve the Site.


VIII. What Are Your Privacy Rights?

Depending on where you are located and the laws applicable in that jurisdiction, you may have the right:

A. To ask us to provide you with information regarding Your Information we process;

B. To rectify, update or complement Your Information that is inaccurate or incomplete;

C. To delete or request the erasure of Your Information;

D. In certain circumstances, to limit the way in which we process Your Information;

E. To withdraw any consent you may have given for us to process Your Information;

F. To object to our processing of Your Information;

G. To have Your Information held by us be portable; and

H. If you are located in the European Economic Area, to lodge a privacy complaint with a supervisory authority if you are unhappy with the way we have handled Your Information or any privacy query or request that you have raised with us. Where your exercise of any of the rights above is dependent on USA Strong’s action, we will abide by our legal obligation to take reasonable measures to ascertain your identity and the legitimacy of your request, and may ask you to disclose to us any information necessary for that purpose. We will respond to a legitimate request within one (1) calendar month or thirty-one (31) calendar days (whichever is longer). In certain limited circumstances, we may need to extend our response period as permitted by applicable law. Pursuant to any such requests, we may retain certain data necessary to prevent fraud or future abuse or as otherwise required or permitted by law, including to comply with legal obligations we are subject to, as well as to establish, exercise and defend our legal claims.


IX. Do We Collect Information From Children?

Our Site is not directed to minors under the age of eighteen (18), and we do not knowingly collect information from any individuals under age eighteen (18). If we discover that we have obtained personal information from a child under age thirteen (13), we will delete it.


X. Is Your Information Transferred Internationally?

By using the Site, you are deemed to understand and unambiguously consent to the collection and processing of Your Information in the United States, with the awareness that the laws of the United States may not provide as much protection for information as the laws of certain other countries or territories.


XI. How Can You Contact Us About This Privacy Policy?

If you have any questions or concerns related to this Privacy Policy or the information practices of this Site, please contact us by email at or by mail to USA Strong c/o Arnold & Porter LLP, 3 Embarcadero Center, Fl. 10, San Francisco, CA 94111 or Holland & Knight 800 17th street NW, Washington, DC.