Krissy Mashinsky, born in New York first launched usastrong.IO as nycstrong.com in Spring 2020 to help small businesses and New York’s economy survive the pandemic. The idea struck a nerve and she was soon hearing from women all over the country who wanted to build local versions of our burgeoning New York Community. In Fall 2020, she launched usastrong.IO as an umbrella brand and technology platform designed to support grassroots state, ecommerce marketplaces, selling a wide range of USA-made products.
Krissy discovered that one of the challenges local manufacturers faces is proving to shoppers the authenticity of their products.
Since being able to tell those who care whether a product is locally made, made in American or home-grown is so important, she wondered: ‘What if we could verify that the products sold on usastrong.IO were made in the United States?’
Business owners were enthusiastic about the prospect and she introduced STRONG Blockchain™ to the site to help manufacturers verify that their products are made in America.
Her work on usastrong.IO is informed by her two decades of marketing and supply-chain leadership at major apparel brands, most recently URBN (Urban Outfitters). As a member of the original founding team of Free People, she helped grow that retailer into a billion-dollar brand by 2019 before taking over as President of URBN. Earlier in her career, Krissy worked on major ad campaigns at Calvin Klein and helped build BCBG into a powerhouse in a then-brand-new contemporary market.
When Krissy’s not building brands and businesses, she is a mother to six beautiful kids and wife to one beautiful husband, Alex Mashinsky.
By supporting locally made, you are not just making an impact on the big picture, you are also changing people’s lives. By purchasing a usastrong.IO product, you are supporting a local manufacturer or a small entrepreneur. By recognizing value in 100% USA MADE products, you are becoming a part of their success stories. Why is it more important now than ever? Where does your money currently go? Find out here.